The LinkedIn Insight Tag is a piece of lightweight JavaScript code that powers conversion tracking, website retargeting, and web analytics for your LinkedIn ad campaigns.

Why it matters:

• Understand the professional demographics of your visitors (Job titles, industry, seniority).

• Optimize your B2B marketing funnel.

• Measure the impact of your LinkedIn posts and ads.

How to find your Partner ID:

1. Log in to LinkedIn Campaign Manager.

2. Navigate to the Analyze menu and click Insight Tag.

3. Select "I will install the tag myself".

4. Look for the _linkedin_partner_id in the code snippet.

5. Copy only the numeric value and paste it into our system.